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A fervent believer in the promise of human powered growth, Russ leads CMG in partnering with companies to help them become aligned, agile, customer-driven enterprises that unleash the potential of their organizations with sustainable improvements in focus, teams, culture, and process our clients.
Mark leads CMG in partnering with Telecom companies to help them increase customers and accelerate revenue. His 25+ years of experience in growth, strategy and execution includes B2C and B2B multi-channel acquisition programs, customer experiences that surprise and delight, pricing that optimizes customer value, and innovative product development.
In this conversation, CMG’s Russ Lange and Gary Lancina break down the turbulence facing businesses today—from shifting economic conditions to policy volatility—and how leaders can navigate uncertainty. They discuss why many organizations are stuck in a “freeze” response and how scenario planning can restore a sense of control. Instead of waiting for competitors to make the first move, companies should take ownership of their strategic path forward. Watch the full discussion to learn how thoughtful anticipation can empower better decision-making in uncertain times.
