Our Case Studies
Beyond Marketing: The Value of Cross-Functional Teams in Building Customer Intimacy
CMG and Teknor Apex partnered to build cross functional teams, focused on building Customer Intimacy, to drive the behaviors of being proactive, collaborative and accountable to our customers.
Techniques for Effective Facilitation
Leading with emotional intelligence and driving outcomes through effective facilitation.
A People-Centric Evolution in the Health Industry
Better anticipating customer needs along their care journeys with Type 1 or Type 2 diabetes
Key Performance Drivers and Historical Trends in Targeted Industries
Building, conducting and leveraging primary research to inform in-depth industry reports
Small Scale Changes Lead to Increased Digital Capabilities and Incremental Revenue
Taking small, purposeful actions to continually learn more about members and their expectations
Improving Audience Experience Through Agile Ways of Working
How the implementation of Agile Ways of Working improved collaboration, strategic focus, and patient experiences at a major healthcare center in the Pacific Northwest
Customer Engagement and Loyalty
Using marketing technology to accelerate personalization, growth, and an e-commerce transformation
Leveraging Strategic Pricing to Drive Membership Revenue
Insight driven pricing analytics maximizes membership revenue while minimizing member attrition
The Project Management Approach to Research Insights
Optimizing and enhancing Deltek’s annual A&E Clarity Report through comprehensive project management and research expertise
Rebranding for Transformation
Modernizing a brand that provides critical infrastructure through the delivery of transformative broadband
A New Mobile Service in a Crowded Marketplace
Carving out a sustainable opportunity in an intensely competitive market with a compelling proposition and launch plan for a new $3B business
Sustainable Improvements in Effectiveness, Efficiency, and Culture
Adopting a new mindset and establishing an agile way of working to improve member outcomes
B2B Digital Marketing and Social Media for Network Deployment
Developing a strategic approach to optimize Samsung’s 5G launch through digital marketing and social media strategies
Embedding Agile Leadership for Lasting Impact
Expanding a midsized consumer goods brand’s footprint and defining a new category to meet emerging consumer needs
Developing a Member-Centric Strategic Plan
Expanding a midsized consumer goods brand’s footprint and defining a new category to meet emerging consumer needs
Supporting a Rebrand and Market Launch through Value-Centered Project Management
Expanding a midsized consumer goods brand’s footprint and defining a new category to meet emerging consumer needs