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Digital Leapfrogging

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Validate new business models with minimum viable products by just starting with a single line of code.
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Russ Lange

Partner

A fervent believer in the promise of human powered growth, Russ leads CMG in partnering with companies to help them become aligned, agile, customer-driven enterprises that unleash the potential of their organizations with sustainable improvements in focus, teams, culture, and process our clients.

About The Author

Mark Chinn

Partner

Mark leads CMG in partnering with Telecom companies to help them increase customers and accelerate revenue. His 25+ years of experience in growth, strategy and execution includes B2C and B2B multi-channel acquisition programs, customer experiences that surprise and delight, pricing that optimizes customer value, and innovative product development.

Key Takeaways

  • Legacy businesses assume it will take years to catch up with digital-first competitors
  • In reality, it typically takes fewer than 60 days to begin experimenting with best-in-class capabilities
  • It often takes just a single line of code to start the journey