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The Mindset of Modern Marketing Organizations

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Through a collaborative team mindset that gives us the discipline to prioritize the creation of value for our customers above all else, so that we can realize value for our enterprises.
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Russ Lange

Partner

A fervent believer in the promise of human powered growth, Russ leads CMG in partnering with companies to help them become aligned, agile, customer-driven enterprises that unleash the potential of their organizations with sustainable improvements in focus, teams, culture, and process our clients.

About The Author

Mark Chinn

Partner

Mark leads CMG in partnering with Telecom companies to help them increase customers and accelerate revenue. His 25+ years of experience in growth, strategy and execution includes B2C and B2B multi-channel acquisition programs, customer experiences that surprise and delight, pricing that optimizes customer value, and innovative product development.

Winning

We all want our marketing teams to be winners.  Winning in the marketplace.  Winning for our organizations.  Winning for our team members.  To win though, our teams need to be more than competitive – they must be market differentiators.

So how do we differentiate?  

How do we win?  Through a collaborative team mindset that gives us the discipline to prioritize the creation of value for our customers above all else, so that we can realize value for our enterprises.  Click here to read more about how the CMOs of 3M, Aetna, and CarMax are winning in their marketplace by developing their agile mindsets.